Fashion Marketing

Fashion Marketing provides students an opportunity to learn about the exciting, ever-changing world of fashion. Students study trends, selling techniques, the history of clothing, promotion, purchasing, visual merchandising, famous designers, and world capitals in the fashion industry.

Program Offered At
Potential Industry Certifications / Credentials

  • CIW Social Media Strategist
  • Entrepreneurship and Small Business

Areas of Study

  • Economic principles, marketing, business fundamentals, selling techniques, and communication skills used in the fashion industry.
  • History of the fashion industry, famous designers, textiles, fabrics, and the use of design in fashion industry.
  • Promotional planning techniques, marketing management principles and entrepreneurial concepts for the fashion industry.

This program supports students' college and career readiness. Students are college and career ready when they have the knowledge, skills, and academic preparation needed to enroll and succeed in college credit-bearing courses within an associate or bachelor degree program without the need for remediation. Students need these same attributes and levels of achievement to enter and succeed in post-secondary workforce education or to enter a career path offering a living wage and future advancement.