Marketing Management and Entrepreneurial Principles

Students develop competencies needed for marketing, management, and entrepreneurship including employability, human relations, communication, math, and economic skills. Students study marketing in a free enterprise society including advertising, promotion, product development and branding. This also includes the uses of technology and the Internet in selling, marketing research, purchasing, retail positioning strategies, and e-Commerce marketing.

Program Offered At
Potential Industry Certifications / Credentials

  • Certified Internet Web (CIW)- Social Media Strategist
  • Entrepreneurship & Small Business

Areas of Study

  • Human relations, communication, math and technology skills necessary for success in sport, recreation, and entertainment marketing occupations.
  • Economic principles, marketing, business fundamentals and effective selling techniques. 
  • History of sport, recreation, and entertainment marketing.
  • Applications of channel management (distribution), financing, and product/service planning.
  • Marketing-information management, pricing, promotion and purchasing applications.
  • Safety and risk management. 
  • Entrepreneurship.
  • Uses of technology in marketing.

This program supports students' college and career readiness. Students are college and career ready when they have the knowledge, skills, and academic preparation needed to enroll and succeed in college credit-bearing courses within an associate or bachelor degree program without the need for remediation. Students need these same attributes and levels of achievement to enter and succeed in post-secondary workforce education or to enter a career path offering a living wage and future advancement.