Marketing Management and Entrepreneurial Principles

Students develop competencies needed for marketing, management, and entrepreneurship including employability, human relations, communication, math, and economic skills. Students study marketing in a free enterprise society including advertising, promotion, product development and branding. This also includes the uses of technology and the Internet in selling, marketing research, purchasing, retail positioning strategies, and e-Commerce marketing.

Campus Locations
Potential Industry Certifications / Credentials

  • Certified Internet Web (CIW)- Social Media Strategist
  • Entrepreneurship & Small Business
  • WordPress Certified Editor

Areas of Study

  • Human relations, communication, math and technology skills necessary for success in sport, recreation, and entertainment marketing occupations.
  • Economic principles, marketing, business fundamentals and effective selling techniques. 
  • History of sport, recreation, and entertainment marketing.
  • Applications of channel management (distribution), financing, and product/service planning.
  • Marketing-information management, pricing, promotion and purchasing applications.
  • Safety and risk management. 
  • Entrepreneurship.
  • Uses of technology in marketing.

HONORS Credit for CTE Level 3 Courses
Career and Technical Education (CTE) Level III (3) courses are designed for students who have demonstrated an advanced level of interest and achievement in their CTE subject area. CTE Level 3 courses are more demanding and have requirements beyond those of standard CTE courses.
The aims of CTE level III courses are to promote:
  • Opportunities for advanced work.
  • Rigorous study of CTE content areas.
  • Practical application of knowledge and skills.
  • Transfer of knowledge and skills to work-based situations.
  • College and Career credit and readiness.
Earn College Credit
Career and Technical Student Organization (CTSO)
Labor Market Information

This program supports students' college and career readiness. Students are college and career ready when they have the knowledge, skills, and academic preparation needed to enroll and succeed in college credit-bearing courses within an associate or bachelor degree program without the need for remediation. Students need these same attributes and levels of achievement to enter and succeed in post-secondary workforce education or to enter a career path offering a living wage and future advancement.

Programs